Survey: Tech Adoption Critical to Accounting Pipeline

The narrative around the accounting profession may seem bleak, given its highly publicized pipeline woes. However, a new Intuit survey found that firms that are able to keep pace with technology trends may help stave off any hiring or efficiency issues they may have. The survey of 700 accountants in the US underscores the critical… Continue reading Survey: Tech Adoption Critical to Accounting Pipeline

How to Attract New Accounting Clients

Every so often, I get quoted in very timely, informational blogs. This most recent one, posted by Ace Cloud Hosting, focused on the myriad things accountants can do on social media, and marketing in general, to attract new clients.

What Accounting Needs to Grow

I always love a good discussion about moving the accounting profession forward, and my recent chat with Jeffery Cronin of Tax1099.com and the CPA Transformation Podcast was a true pleasure. On the podcast, we covered all manner of issues facing the profession, and we got real about what it’s going to take for it to… Continue reading What Accounting Needs to Grow

Accounting Needs a ‘Rethink’ Not a ‘Rebrand’

The field of accounting, and being an accountant, have been challenged on many sides in recent years, none more so than the very act of being an accountant. In short, given the demand for new services and the growth in automation for nearly all “tasks,” what does accounting or being an accountant really mean anymore?… Continue reading Accounting Needs a ‘Rethink’ Not a ‘Rebrand’

The Proactive Path: Redefining Accounting in Business

In a recent Accounting Answers podcast hosted by Rob Brown, he asked me, and several other influential voices in the accounting community: Are business owners any closer to receiving proactive advice from accountants? You’ll hear insightful answers from myself and individuals: Roger Knecht | President, Universal Accounting Center. Author, Host, Father and Husband Russell Frayne… Continue reading The Proactive Path: Redefining Accounting in Business