"Building messaging and connections that matter to the accounting profession"

FEATURED ON

WHAT I DO

My primary work is consulting with vendors, service providers and organizations on how they can better connect with accounting professionals, with the goal of improving partnerships and overall relations with them. I am able to use my editorial and journalistic knowledge to advise on and even create content that matters to accountants. I can help produce articles, blogs, white papers, and video content as well as host or guest on webinars, podcasts and live events.

WHAT I BELIEVE

It is my core belief that learning and sharing knowledge that can improve someone’s life are the greatest achievements one can have. While business and accounting in particular are not subjects I ever thought I would be curious about, let alone vigorously pursue as an area of knowledge, for nearly my entire career, my passion has been helping to curate and share information on what makes businesses tick. I believe the success of any business relies on the role of accountants. This is a profession I’ve been proud to observe, and even serve in my own way for nearly three decades. I believe the accounting profession is one that is in major transition. Moverover, I believe I can utilize what I know and whom I know in order to aid these individuals and the organizations that serve them on their journey.

SERVICES

Full evaluation of Content Strategy from planning to execution

Related Editorial services (white papers, blog posts, articles, etc.)

Industry Consulting

Analysis of current accounting profession trends and how they can apply to/match up with service provider needs.

Content Strategy

Whether it’s articles, white papers, webinars, podcasts or a combination all, we work together to devise the right content plan to meet your goals.

Content Creation

Once a plan is devised, I will produce or use my professional connections to help create the right content, written or digital, for your needs.

Public speaking

Available for Live events as a moderator or session speaker, webinars and podcasts on topics and issues that matter most to the profession.

SERVICES

Full evaluation of Content Strategy from planning to execution

Related Editorial services (white papers, blog posts, articles, etc.)

Industry Consulting

Analysis of current accounting profession trends and how they can apply to/match up with service provider needs.

Content Strategy

Whether it’s articles, white papers, webinars, podcasts or a combination all, we work together to devise the right content plan to meet your goals.

Content Creation

Once a plan is devised, I will produce or use my professional connections to help create the right content, written or digital, for your needs.

Public speaking

Available for Live events as a moderator or session speaker, webinars and podcasts on topics and issues that matter most to the profession.

About Seth Fineberg

Seth is a highly experienced editor and seasoned business journalist with a passion for researching and delivering useful information on what makes businesses tick. This has come in many forms, from straight news articles and features, to thought leadership and content marketing. This path has lead him to where he is now, and where he plans to head, as an industry consultant and content strategist focused primarily on the advancement and success of the accounting profession.

He is particularly keyed into business technology, changes and trends in this field, as well as how businesses think about marketing, information and internal functions. He has written, edited and researched this content for audiences that need it most. He has served in a variety of posts from humble beginnings as a metals and mining reporter to high-level editorial posts at the likes of Accounting Today, Accounting Technology and AccountingWEB. He was integral in the creation and success of accounting profession events including Growth & Profitability(Accounting Today) and AccountingWEB Live Summit.

He’s spoken at industry events, penned white papers and conducted interviews with technology executives including: Rene Lacerte(Bill), Zach Nelson(Oracle NetSuite), Steve Ballmer(Microsoft), and a young(er) Jeff Bezos(Amazon). He also served as Managing Editor for one of, if not the first online-only publications (ChannelSeven.com, later merging with ClickZ) solely dedicated to digital marketing and advertising and enjoyed a stint as a Senior B2B Reporter and Editor at AdAge Magazine.