Rho, a rising fintech company, is again appealing to the accountants in the room through a new, humorous video campaign honoring accounting’s over 500-year history and who many consider the founder of “double-entry” bookkeeping, Luca Pacioli.
While not a “clear play” for accounting professionals, fintech companies like Rho are looking to have deeper partnerships among the profession in order to market their services to their clients: SMBs. Rho has had an Accountant Partner Program for approximately a year, and in its latest effort to connect with the more human side of accountants, they have released a humorous video that gives thanks to Pacioli and accountants in general for their tireless efforts to support businesses.
The campaign itself, such as it is, will run through Q3 and appear mostly on social channels, connected TV, and accompany Rho at live events.
Have a look here at the video: