Month: July 2026

Accountants are often very guarded but caring, all of which can lead to some level of stress and even lack of progress. But if there’s one thing to be learned from being around them, especially at a gathering like at Bridging the Gap (BTG), it is that when accountants let that guard down and share… Continue reading The Value of Vulnerability

Usually I’m speaking directly to firm owners and decision makers, and maybe indirectly I am with this, but by and large, and mostly with the best intentions, how accountants are marketed to needs serious improvement. I don’t want to entirely point the finger at those doing the marketing (namely vendors and service providers looking to… Continue reading When Accountant Marketing Goes Wrong