How to Attract New Accounting Clients

Every so often, I get quoted in very timely, informational blogs. This most recent one, posted by Ace Cloud Hosting, focused on the myriad things accountants can do on social media, and marketing in general, to attract new clients.

What Accounting Needs to Grow

I always love a good discussion about moving the accounting profession forward, and my recent chat with Jeffery Cronin of Tax1099.com and the CPA Transformation Podcast was a true pleasure. On the podcast, we covered all manner of issues facing the profession, and we got real about what it’s going to take for it to… Continue reading What Accounting Needs to Grow

Accounting Needs a ‘Rethink’ Not a ‘Rebrand’

The field of accounting, and being an accountant, have been challenged on many sides in recent years, none more so than the very act of being an accountant. In short, given the demand for new services and the growth in automation for nearly all “tasks,” what does accounting or being an accountant really mean anymore?… Continue reading Accounting Needs a ‘Rethink’ Not a ‘Rebrand’

The Proactive Path: Redefining Accounting in Business

In a recent Accounting Answers podcast hosted by Rob Brown, he asked me, and several other influential voices in the accounting community: Are business owners any closer to receiving proactive advice from accountants? You’ll hear insightful answers from myself and individuals: Roger Knecht | President, Universal Accounting Center. Author, Host, Father and Husband Russell Frayne… Continue reading The Proactive Path: Redefining Accounting in Business

The Anytime, Anywhere Work Survey Returns

In today’s talent-first environment, flexibility in where and when people work is a key component of being an employer of choice. But many leadership teams are struggling to develop a unified and consistent philosophy around remote and flex policies, and it shows in the inconsistent execution across departments and individual leaders’ engagements. To get to… Continue reading The Anytime, Anywhere Work Survey Returns