It’s never easy discussing the demise of someone else’s dream, which is what often happens when you see once hopeful technology companies like Botkeeper end their time.
But when you have been overseeing business technology as long as I have (and really, any notable length of time), you see your share of once-bright stars go out, leaving observers to wonder and theorize, customers and investors in varying degrees of frustration, and founders to ponder what’s next. In Botkeeper’s case, I got to watch it all at various distances, and I wanted to share my thoughts and perspective on the company I knew from their very beginning 11 years ago.